Article written by Jordan McKee, Co-Founder and CEO of LeadTrain
You are not going to believe this, but Facebook has an algorithm that determines how often your posts are seen and by how many people. That’s right, what you post on Facebook is only being viewed by a very small fraction of your friend list. WHAT? But don't worry because this article will help you to get more eyes on your posts.
Although social media marketing is not a direct science, the following tips will quickly and absolutely improve your Facebook marketing, and help you get viewed by more of your important network.
NOTE: The following strategies were gained by professional experience, analysis of successful social organizations, as well as data/results seen by other professional social media strategists.
Click on the image to view this video (it will open in another tab)
Keep it Short: Less is More
Did you know that Facebook allows you to have over 63,000 characters (letters & punctuation) in a single post? If you had to guess, what would you say is the ideal amount of those 63,0000 characters to use in a Facebook post? In a study of the world’s largest retail brands performed by renowned digital marketing expert and entrepreneur Jeff Bullas, he found that posts of exactly 40 characters perform 86% better than other posts.
For example: 5 Tips to Improve Facebook Results (40 characters exactly)
A study done by Blitzmetrics also found that these tiny posts show an increase in results. Their findings show that there is a direct correlation between shorter posts and increased engagement.
Here are a few examples of this principle:
Create a conversation: Shoot for Comments
How many times on Facebook have you seen posts have you seen that urge the reader to Like/Share if they found the content useful? I have seen tons of them, and frankly have used this tactic myself from time to time. I do not believe that this is a bad practice, but marketing research is showing that there is a better way.
Prompt your readers to comment, discuss, and share experiences. According to some sources, comments generate up to 3x more clicks and views on your post. Here are a few examples of posts designed to generate comments:
Include Pictures & Videos
This may seem like a complete no-brainer, but do your realize how impactful a quality graphic can be? Facebook has reported that posts with photos, photo albums, or videos get 180% more engagement than posts with no graphics.
Here are some helpful details to make sure that your images/videos are communicating the value that you want:
Facebook automatically adjusts the size of your graphic to make it fit, which can sometimes distort your images. You can avoid auto-adjustments by making sure your photos are the right size.
We automatically resize and format your photos when you add them to Facebook. To help make sure your photos appear in the highest possible quality, try these tips:
Regular photos: 720px, 960px, 2048px (width)
Cover photos: 851px by 315px
To avoid compression when you upload your cover photo, make sure the file size is less than 100KB
To improve load times, Facebook automatically lowers the quality of high resolution images. If you are importing a high quality image (2048px photo), make sure to select the high quality option.
Post during non-peak times
There are certain times a day (and a week) where studies have shown that there are massive amounts of people on Facebook. These times have been labeled peak times to post on Facebook; the problem is that millions of other accounts are doing the same thing, which makes it really hard to be seen on a viewer’s news feed.
The solution to this is to target your posts in non-peak hours. TrackMaven performed a study that tracked 5,800 pages and 1.5 million posts, to identify the ideal times for your posts to be seen. Here are there findings:
In order to land a spot on a user’s Facebook News Feed, try shifting your scheduling strategy from posting during the most popular times in the workweek to the most effective times.
According to these findings, the best window for engagement is from 5pm to 1am Eastern Time during the week, and nearly any time during the weekend.
Read Trainings Published by Facebook
Facebook is the author of a huge amount of content created to help improve your experience as you use their platform. Although much of this content is only useful if you are having a very specific problem, there are a few glittering gems hidden in the blah-
For example, on the subject of the Facebook placement algorithm, these tips were given to improve the placement of your posts :
- Make your posts timely and relevant
- Build credibility and trust with your audience
- Ask yourself, “Would people share this with their friends or recommend it to others?”
- Think about, “Would my audience want to see this in their News Feeds?”
Be Consistent (Link with an Existing Habit)
One of the most difficult strategies for social media management/marketing is consistency. It is hard to be a constant source of professional and valuable content. The problem is that posting is not a habit for you yet.
Here are a few tricks:
Habits are easier to create when they are attached to already existing actions that don't take much thought to execute, like brushing your teeth or eating lunch. Find at least one time of day/week that you would like to post and then connect it to a habit you have during that time of day.
Another trick is to automate your posting (i.e. schedule several posts at one time). There are several systems that do this, including one that was created just for network marketers by us here at LeadTrain. It's lodged within the Social Media tab of every LeadTrain account and it can really help you build your online audience on Facebook and Twitter with Instagram and Pinterest coming soon.
Click on the image below to view a short video outlining how the Social Media tab works:
- Create new posts and share them with the LeadTrain community or keep them private to you
- Share beautiful high-resolution images from the Archive powered by Unsplash
- Share user-generated images shared by the LeadTrain Community in the Browse section
- Create Collections and group photos in them for sharing
- Schedule your posts in advance
- Add shortened links to your 3 custom landing Pages or any custom link within your posts
- Share to your Facebook personal profile, Facebook business page, Facebook groups you are admin of, Facebook events you are linked to and Twitter account
Click on this image to view this video (it will open in another tab):
Share Strategies with Your Team
As you grow your networking business, the actions of every member of your team communicates what your team is all about- both the good and the bad. By sharing social education with your team, not only will your online marketing efforts improve, but your team will also stand out from the crowd as social media experts.
I would love to hear about what you would like to learn more about. Please let me know in the comments below and I will produce additional trainings. Also, take your first step by sharing this post on your team Facebook page.
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